Frank Smarrelli – Beyond The Workout™

Beyond The Workout™

The 90-Day Program for Creating a Remarkable Member Experience

Beyond The Workout™ is a practical 90-Day Member Experience Program designed specifically for gyms and fitness studios. It helps owners, managers and their teams create a stronger culture, deliver consistently higher standards of customer service and build an experience that gives members more reasons to stay.

At the heart of the program is the REMARKABLE Framework™, a structured approach built around ten essential elements of the member experience:

R — Relationships
E — Engagement
M — Measure
A — Appreciation
R — Recognition
K — Knowledge
A — Automation
B — Belonging
L — Lead
E — Experience

Throughout the 90 days, your club works through the REMARKABLE Framework™ and begins developing practical strategies, initiatives, systems and standards that can become part of the everyday culture of your business.

Importantly, these ideas don’t simply remain on paper. The strategies and initiatives created through the REMARKABLE Framework™ are then plugged directly into your Member Journey Map™, giving your club a structured plan for delivering the right member experience at the right stage of the membership journey. The Member Journey Map™ breaks the member lifecycle into five key stages:

1. First Impressions
2. Onboarding & Induction
3. Consolidation
4. Re-Ignition
5. Ongoing & Fundamentals

This helps turn the ideas developed during the program into an actionable member experience and retention plan that can be implemented across your club.

The philosophy behind Beyond The Workout™ is simple. We believe every fitness business has a choice.

You can choose to become remarkable by continually improving the experience you provide your members, or you can remain ordinary and risk becoming replaceable when another club offers something newer, cheaper or better.

Beyond The Workout™ helps your club create an experience that extends far beyond the workout.

Be Remarkable. Or risk being Replaceable.

If you would like to find out some more information about this specific program, please enter your name, email and phone number below.

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